Science for the sake of science is an outdated concept - broader applications, outreach, and education are now scientific best practices. But even with good intentions, how successful are scientists at delivering science to wider audiences?
This lunch session will share case studies of exceptional efforts Green Fin Studio has worked on to translate science for two distinctly different nontechnical audiences. The Comprehensive Evaluation of System Response (CESR) report assesses the successes and frustrations of the Chesapeake Bay restoration effort thus far. CESR outreach has targeted the Chesapeake Bay Program and environmental leaders as key audiences. Protect Local Waterways is an online resource library that connects Chesapeake Bay Program goals and outcomes to the priorities of local government officials, aiming to educate and provide actionable information to decision makers. This session will review what worked, what is still a work in progress, and other lessons learned while delivering science to nonscientists. Join us for inspiration on science communication and delivery